Apple, Google Facebook, Amazon: The Tech War Cometh

Four digital giants increasingly eyeing others' turf in 2013: WSJ

By Mark Russell,  Newser Staff

Posted Dec 26, 2012 12:02 PM CST

(Newser) – Google, Facebook, Amazon, and Apple are widely considered the kings of digital world. But as they look to grow further, increasingly they will need to target each other's turf, dramatically raising the stakes in cyber conflicts in 2013, reports the Wall Street Journal.

  • Google. Perhaps the most wide-ranging of the giants, it's clashing more and more with rivals in telecommunications and cable TV. Thanks to its $12.5 billion purchase of Motorola, expect Google to expand in all aspects of Android and smartphones. (It also wants to take most of Microsoft's Office business, notes SlashGear.)

  • Amazon. The Kindle Fire HD (running on Google's Android) has garnered raves and earned a strong niche versus Apple's iPad. But rumors are swirling that 2013 will be the year Amazon brings out a smartphone of its own.
  • Facebook. With the social network rewriting its code for mobile devices, many predict that a move into hardware will be coming any day now, even though Mark Zuckerberg has repeatedly denied it. Also expect to see Facebook getting more aggressive with its own search technology and online retailing.
  • Apple. Apple may be king of the tech hill these days, but many experts say that just gives the company more areas it needs to defend. But Apple isn't only playing defense, and is increasingly looking to move into TV.

Facebook CEO Mark Zuckerberg  addresses students of Moscow's State University in Moscow,  Russia, Tuesday, Oct. 2, 2012.
Facebook CEO Mark Zuckerberg addresses students of Moscow's State University in Moscow, Russia, Tuesday, Oct. 2, 2012.   (AP Photo/Alexander Zemlianichenko)
In this Sept. 12, 2012, photo, Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco.
In this Sept. 12, 2012, photo, Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco.   (AP Photo/Eric Risberg)
Jeff Bezos, chairman and CEO of Amazon.com, introduces the Kindle Fire at a news conference Wednesday, Sept. 28, 2011 in New York.
Jeff Bezos, chairman and CEO of Amazon.com, introduces the Kindle Fire at a news conference Wednesday, Sept. 28, 2011 in New York.   (AP Photo/Mark Lennihan)
Google CEO Larry Page takes questions from the audience at the Google offices in New York Monday, May 21, 2012.
Google CEO Larry Page takes questions from the audience at the Google offices in New York Monday, May 21, 2012.   (AP Photo/Seth Wenig)
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