Pepsi Yanks Controversial Gatorade Ingredient
Brominated vegetable oil gone after customer complaints
By Newser Editors and Wire Services
Posted Jan 25, 2013 3:43 PM CST
In this file photo, Gatorade bottles are kept cool on the sidelines of an NFL game.   (AP Photo/Chris Schneider)

(Newser) – PepsiCo is removing a controversial ingredient from its Gatorade sports drink following customer complaints. A spokeswoman says the move had been in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient. She said it wasn't a response to a petition on, which noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. (The petition has been updated with a "Victory" note.)

The Pepsi spokeswoman said the ingredient is used as an "emulsifier," meaning it distributes flavoring more evenly so that it doesn't collect at the surface. She said it was used in select flavors including orange and citrus. Brominated vegetable oil, or BVO, is still used in other PepsiCo drinks, including Mountain Dew. The ingredient is also listed in some flavors of Powerade, made by rival Coca-Cola.

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Jan 26, 2013 12:20 PM CST
Is that stuff in beer and wine? That is all I care about!
Jan 26, 2013 10:44 AM CST
One toxic chemical down, thousands to go. Has anyone ever thought of showing these chemical engineers the definition of "FOOD" !?
Jan 26, 2013 4:13 AM CST
Fire retardant? Let's see, if I have a fire, I can use Gatorade or Powerade to put the flames out. Yup. It does do that. So does water. There is some bad chemicals in that too. I know the safety nazis are out there to inform and protect us but how much of that brominated vegetable oil solution is in the drink? I suppose if it is not in there, we will actually have to shake the bottle before we drink it.