Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Cable Companies to Apple: OK, Let's Rumble

Jobs plans video push, but Hollywood doesn't plan to give him any special deals

By Laila Weir,  Newser User

Posted Jan 11, 2008 3:45 PM CST

(Newser) – Steve Jobs wants to take the world of video entertainment by storm, but Hollywood and the cable companies aren’t scared, reports BusinessWeek. Apple is planning an iTunes movie rental service and is well on its way to sealed deals with four major movie studios, but it’s not getting any special breaks. New releases will rent for $3.99, the same as Comcast on-demand video.

"We make a ton of money by offering video on demand with cable operators, and we're not about to jeopardize that," said a studio executive. Meanwhile, Jobs may not score any deal at all with Apple rivals Sony and Universal. Still, a planned upgrade to its Apple TV box could bring surprises, especially if it adds a tuner to take on cable box capabilities.

A customer boots up the just released Apple TV on display at the Apple store in Palo Alto, Calif., in this March 26, 2007 file photo. Apple TV isn't going to add much to the iPod and Mac maker's riches, according to a market research firm that took apart Apple...
A customer boots up the just released Apple TV on display at the Apple store in Palo Alto, Calif., in this March 26, 2007 file photo. Apple TV isn't going to add much to the iPod and Mac maker's riches,...   (Associated Press)
A customer boots up the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television.    (AP Photo/Paul Sakuma)
A customer boots up the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos,...   (Associated Press)
The just released Apple TV on display with the movie, The Incredibles showing at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim,...
The just released Apple TV on display with the movie, "The Incredibles" showing at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or...   (Associated Press)
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television.   (AP Photo/Paul Sakuma)
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts...   (Associated Press)
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television.    (AP Photo/Paul Sakuma)
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts...   (Associated Press)
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts and music from a computer to a television. The slim, square gadget, which...
A customer uses the just released Apple TV on display at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes videos, podcasts...   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Inside Steve Jobs' FBI File: 'A Deceptive Individual'

Apple Proves It: Jobs 'Aren't Coming Back' to America

Steve Jobs Action Figure Scrapped

Apple May Try to Quash Steve Jobs Doll

Yours for $100: Steve Jobs Action Figure


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne