Farmer Ad Was a YouTube Remake
And more fallout from last night's Super Bowl ads
By Kevin Spak, Newser User
Posted Feb 4, 2013 1:42 PM CST
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(Newser) – People are still talking about the ads that aired during last night's Super Bowl. Here are some of the stories that caught our eye:

  • Dodge's show-stopping "God Made a Farmer" looked awfully familiar to David Haglund at Slate: It's nearly identical to a ad that showed up on YouTube in 2011, albeit with higher production values. It turns out the similarity is no coincidence—Chrysler is working with to raise money for the Future Farmers of America. But Haglund can't help pointing out that this is one reason Super Bowl ads have become less compelling: "Better stuff gets uploaded to YouTube every day."

  • Coca Cola's ambitious "Coke Chase" campaign, which urged viewers to rush to their computers to influence the outcome of a drag race between some cowboys, Mad Max-style road warriors, and pink-clad Show Girls, appears to have been a disappointment, Mashable reports; only 1.3 million people visited, down from 9 million who checked out Coke's polar bear-themed site last year.
  • But one ad that was an unqualified success was Budweiser's "Brotherhood" ad about a man's love for a Clydesdale he'd raised up from a baby. By this morning, the ad had become the third-most shared ad of all time, behind Volkswagen's mini-Vader ad from 2011, and Budweiser's own 9/11 ad.
Click for more on our favorite ads—and pretty much everyone's least favorite.

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Feb 4, 2013 6:10 PM CST
No surprise. Worked in advertising for 27 years and would hear completely stolen ideas sold as original thought several times a week.
Feb 4, 2013 2:57 PM CST
I've long found car commercials to lean towards religious or holiness is mightiness themes, albeit subliminally but this one went right for the jugular - owning our car is like a religion. Get over it, it's a machine for crying' out loud. It's got nothing to do with God.
Feb 4, 2013 2:31 PM CST
Who gives a damn about when this aired! Family farming is diappearing at an alarming rate. Show the damn commercial as often as you like. It was still the best of all them.