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Amazon Holiday Traffic Winner

Dethrones eBay in pageviews for first time

By Chip Bayers,  Newser Staff

Posted Jan 15, 2008 11:21 AM CST
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(Newser) – Nielsen Online has declared Amazon the pageview winner for the holiday season, reports the New York Times. Amazon had 59,624,000 views to eBay’s 59,374,000, a slim margin, but a big turnaround on previous years. Brad Stone cites consumer concerns over fraud and counterfeit as possible explanations for eBay’s slump, which amounted to 10% less than last year.

Amazon traffic jumped 18% from Dec. ’07 to Dec. ’08, possibly due to improved selection and the introduction of digital music and video download services.  Customer service is another perceived difference, with the Times lauding Amazon’s. Ebay releases its quarterly earnings next week.

Jeffrey Bezos, founder and CEO of amazon.com delivers a speech during a press conference in Tokyo, 08 June 2007.
Jeffrey Bezos, founder and CEO of amazon.com delivers a speech during a press conference in Tokyo, 08 June 2007.   (Getty Images)
An eBay sign is shown outside of the eBay campus in San Jose, in this July 17, 2007 file photo. (AP Photo/Jeff Chiu, file)
An eBay sign is shown outside of the eBay campus in San Jose, in this July 17, 2007 file photo. (AP Photo/Jeff Chiu, file)   (Associated Press)
Jeff Bezos, founder and CEO of Amazon.com speaks at a news conference on Monday, Nov. 19, 2007 in New York. (AP Photo/Mark Lennihan,File)
Jeff Bezos, founder and CEO of Amazon.com speaks at a news conference on Monday, Nov. 19, 2007 in New York. (AP Photo/Mark Lennihan,File)   (Associated Press)
EBay CEO Meg Whitman speaks the Web 2.0 Summit in San Francisco, Thursday, Oct. 18, 2007. (AP Photo/Paul Sakuma)
EBay CEO Meg Whitman speaks the Web 2.0 Summit in San Francisco, Thursday, Oct. 18, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
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eBay • holiday shopping • Nielsen Online • pageviews • Amazon.com

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