The Real Macworld Scoop: Video Podcasts on Apple TV

Under the radar advancement offers new world of free programming
By Sam Gale Rosen,  Newser Staff
Posted Jan 16, 2008 12:38 PM CST
Apple CEO Steve Jobs, right, talks with Google founder Sergey Brin, left, as Google CEO Eric Schmidt, center, looks on after Jobs' keynote at the MacWorld Conference in San Francisco, Tuesday, Jan. 15,...   (Associated Press)
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(Newser) – Thin laptops and online movie rentals got the hype, but NY Times blogger Saul Hansell says the real news from Macworld is the inclusion of video podcasts on Apple TV. This opens up a new world of free, ad-supported, on-demand programming on our televisions, which he predicts will eventually outperform paid show downloads from iTunes.

The format could do for television what blogs did for writing, Hansell writes, and is a step closer to the "browser for television that many TV watchers have been wishing for." It isn't just wannabe lonelygirls who make video podcasts—networks are starting to release some of their content for free with ads, which could usher a whole new strategy for distribution.