IBM Boss Chews Out Staff: We Were Slow
Executives shuffled in wake of lousy earnings report
By Kevin Spak, Newser User
Posted Apr 25, 2013 12:32 PM CDT
In this Feb. 16, 2006 file photo, Virginia Rometty, at the time an IBM senior vice president, speaks in New York.   (AP Photo/Dima Gavrysh, File)

(Newser) – IBM reported some pretty lackluster earnings last week, prompting CEO Virginia Rometty to shuffle some executives and take the unusual step of criticizing staff performance in a five-minute video distributed to the entire company—all 434,000 employees, the Wall Street Journal reports. "Where we haven't transformed rapidly enough, we struggled," Rometty said. "We have to step up with that and deal with that, and that is on all levels."

IBM reported a 5% drop in revenues, which the company blamed on its sales staff. In her video, Rometty specifically called out one deal the staff hadn't closed with a big client. "We were too slow to understand the value," she said. "The result? It didn't get done." Beyond the criticism, Rometty has reportedly reassigned IBM's computer hardware business chief, and promoted a new senior VP for corporate strategy.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
IBM Boss Chews Out Staff: We Were Slow is...
16%
34%
4%
13%
4%
29%
Show results without voting
You Might Like
Comments
Showing 3 of 44 comments
K.KRANK
Apr 26, 2013 7:40 PM CDT
Those guys are dumping everything x86, desktop was gone to Lenovo years ago, now they're shopping the x86 server side out to them as well. IBM should look different in a few years w/o the Wintel Inside lol
HMD-SMD-ITY
Apr 26, 2013 1:57 PM CDT
She's just upset because her 360 gave her "001-250-00 Failed System Board" and she's now out shopping for a Dell.
justreading1
Apr 26, 2013 1:41 PM CDT
Being sarcastic to the workers will not increase productivity. Times are slow-she needs to deal with it. Not as many people are spending money.