New Cologne Lets You Smell Like a Boston Firefighter Scents include rubber and smoke By John Johnson, Newser Staff Posted May 29, 2013 3:23 PM CDT 28 comments Comments With hints of 'smoke and rubber.' (http://www.demeterfragrance.com/760023/products/First-Response--Boston.html) (Newser) – Is there any better way to pay tribute to Boston's first-responders than trying to smell like them? Probably, but Demeter is putting out a new cologne anyway called First Response—Boston, which has scents "overlaid with white rubber and smoke." It also has plenty of spices and flowery fragrances, though it comes off as distinctly "masculine," according to one review noted by Boston Magazine. The company is donating 75% of the proceeds to the Boston First Responders Fund, which helps victims of the marathon bombing. A bottle will set you back $20 or $39.50 depending on size.