Apple to Offer Gold-Colored iPhone, Too
Multiple sites report new color option for upcoming rollout
By John Johnson, Newser Staff
Posted Aug 20, 2013 3:25 PM CDT
A customer compares his black iPhone to a white iPhone at the Apple store in New York in this file photo. He'll have a third choice soon, apparently.   (AP Photo/Richard Drew)

(Newser) – The latest rumor about the new iPhone looks pretty solid to tech writers—they think Apple will indeed add a third color option of gold in September. The speculation began at iMore, and TechCrunch and AllThingsD have since confirmed. The latter's sources say the tone is "elegant," reminiscent of champagne, as opposed to gaudy. Two big reasons for the expansion beyond black and white? Technologically speaking, a shade of gold is easy to make; maybe more important is that gold is "huge" among consumers in China, an analyst tells USA Today.

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Aug 22, 2013 1:29 AM CDT
its nice.
Aug 21, 2013 2:30 AM CDT
I don't mind if it's champagne or fool's gold just as long as it's not that shiny and bright. I mean, I hope it still looks classy. They can innovate and change their gadgets' colors if they really think it'll work and get them more buyers in the market. Shane McHale, business litigation orlando
Aug 20, 2013 11:09 PM CDT
Shaped like a big tooth?