Apple to Offer Gold-Colored iPhone, Too Multiple sites report new color option for upcoming rollout By John Johnson, Newser Staff Posted Aug 20, 2013 3:25 PM CDT 24 comments Comments A customer compares his black iPhone to a white iPhone at the Apple store in New York in this file photo. He'll have a third choice soon, apparently. (AP Photo/Richard Drew) (Newser) – The latest rumor about the new iPhone looks pretty solid to tech writers—they think Apple will indeed add a third color option of gold in September. The speculation began at iMore, and TechCrunch and AllThingsD have since confirmed. The latter's sources say the tone is "elegant," reminiscent of champagne, as opposed to gaudy. Two big reasons for the expansion beyond black and white? Technologically speaking, a shade of gold is easy to make; maybe more important is that gold is "huge" among consumers in China, an analyst tells USA Today.