Silver Out as World's Top Car Color
'Futuristic' white tops the charts
By Rob Quinn, Newser Staff
Posted Oct 23, 2013 3:43 AM CDT
Jane Harrington, PPG's manager of automotive color styling shows off the company's color palette in Troy, Michigan.   (AP Photo/Carlos Osorio)

(Newser) – Are people going out and buying cars that match their Apple gadgets? That's one explanation the world's leading supplier of automotive paints offers for white becoming the world's top "color" for cars after silver reigned for more than a decade, the AP finds. Around a quarter of buyers now choose white for their new car, with silver and black tied for second at 18% each and gray in fourth place, according to PPG industries. Assorted reds, browns, greens, and blues are also in the mix, though powder blue is now usually seen only on electric cars.

Shades including a pink-tinged bright red popular in Asia are becoming more popular, but sedate colors top the charts because automakers usually pick just eight to 10 colors for new cars, with four of them always white, silver, gray, and black, a PPG exec explains to the Detroit Free Press. But variety can still be spotted on the road: Automakers are always "seeking ways to create variations of white, silver, black, and gray that are specific to their brands and that complement different vehicle types," she says.

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Showing 3 of 11 comments
People_Suck
Oct 24, 2013 3:23 PM CDT
Silver is the ugliest, most boring color. White is second. I never have or will buy a car of either color.
Plato
Oct 23, 2013 12:47 PM CDT
I had my car painted black and white. Its zebra strips and includes hoofs, tails, ears and eyeballs. As far as I know I am the only one it town with this eye catching upscale type paint job. My next door neighbor is seething with envy, he said he was going to have his car painted with leopard spots including claws and fangs. Well hell man, you only live once !
fractal
Oct 23, 2013 10:25 AM CDT
Some people are SO boring... But why in the world would you want a car the same color as the road? Makes way more sense to have a bright car that people can spot easily at dusk, when the most accidents happen.