Wake Up, Apple: Your Prices Are 'Absurdly High'
Troy Wolverton: The company seems to have 'lost its way' on cost
By John Johnson, Newser Staff
Posted Oct 23, 2013 11:52 AM CDT
An Apple employee holds up the new iPad Air on Tuesday.   (AP Photo/Marcio Jose Sanchez)

(Newser) – Apple proved once again yesterday as it unveiled the iPad Air and other upgrades that it still knows how to produce snazzy products. It also proved that it remains clueless when it comes to putting a price tag on those products, writes Troy Wolverton at the San Jose Mercury News. Sure, the Air is at least "defensible" at $500—though Google and Samsung rivals come in at $400 and $360— "but the pricing of the company's iPad line as a whole is absurdly high." The iPad2 and the Mini are $400? Please. It's not like Apple reigns supreme over the tablet market.

Then there's the "absurd" $3,000 price of the Mac Pro, and the still too-expensive laptops for $1,300 and $2,000. Apple has long pitched itself as a "premium" brand, but it has previously made better efforts to stay competitive. Witness those affordable iPods, or getting AT&T to subsidize the iPhone. Those days seem gone. "So while Apple may know a lot still about how to make cool devices, it seems to have lost its way on pricing," writes Wolverton. "Here's hoping it relearns its lesson. " Click for his full column.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Wake Up, Apple: Your Prices Are 'Absurdly High' is...
Show results without voting
You Might Like
Showing 3 of 76 comments
Ezekiel 25:17
Oct 29, 2013 12:35 AM CDT
I went to Singapore on a business trip this past summer and picked up 10 Ipad clone tablets. They are actually banned from import to the USA but I shipped them one at a time back to myself. I paid $130 for them and they fully perform as an Ipad, running the aps and fully emulation the operating system. I figure they are probably made by Apple's manufacturer and in turn they are able to offload a few truckloads to scalpers in places like Taiwan and Singapore.
Oct 24, 2013 11:10 AM CDT
So then the author would agree that Microsoft Surface Pro prices are beyond absurd?
Oct 24, 2013 10:58 AM CDT
They should charge as much as the market will bear. They are a publicly traded company, not a charity. Why is this a story anyway???? Apple is a great company with great products.....definitely a premium is in order.