Obama, Like Most CEOs, Just Doesn't Get Tech Michael Wolff: They're out of touch with digital culture By Matt Cantor, Newser User Posted Oct 28, 2013 10:59 AM CDT 38 comments Comments This Oct. 24, 2013 file photo shows President Barack Obama in the East Room of the White House in Washington. (AP Photo/Charles Dharapak, File) (Newser) – When it comes to HealthCare.gov, President Obama is blind to a key tenet of the tech world. He tells us the product, ObamaCare, is good, but the process for getting it is broken. Truth is, "For most Americans steeped in digital behavior, the product is the process," writes Michael Wolff at USA Today. Obama's view of technology is shared by many CEOs: Sure, they see that the changing digital landscape is important, but they believe it's something they can pay others to address. But often, the plentiful middle men who promise tech "solutions" "know only slightly more about it than the people hiring them," Wolff observes. "Technological astuteness or intuition or cool is less a skill set than a culture or language or temperament." Americans, who are daily immersed in this culture, understand that; not so CEOs, including the guy in charge of America. "The more out of it you are, like the president, the more out of it your product is" in a market that increasingly expects savvy. Click for Wolff's full column.