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Isuzu Says Sayonara to America

Japanese automaker bailing as passenger sales fall to nearly nothing

By Kevin Spak,  Newser Staff

Posted Jan 31, 2008 1:14 PM CST

(Newser) – Japanese automaker Isuzu, which brought the US such treasures as the SUV and fictional car salesman Joe Isuzu, is closing up shop in the US, thanks to its nearly non-existent sales. Of the 16.1 million cars sold last year, just 7,098 were Isuzus. Said actor David Leisure, who portrayed the famous huckster: "I thought they already had stopped selling here."

“It’s a shame,” one automotive researcher tells the Los Angeles Times. “From a historical perspective, they were quite significant.” Though the company will continue to sell commercial trucks stateside, the move shocked many within Isuzu’s US headquarters. "I'm still digesting all the information," a spokesman said. Added a dealer, "We hold out hope that a surprise new product will come."

The 2005 Isuzu Ascender 5.
The 2005 Isuzu Ascender 5.   (KRT Photos)
The Isuzu corporate logo is seen at the International Car Show (salon des voitures) at Heysel, on January 22, 2008 in Brussels, Belgium. (Photo by Mark Renders/Getty Images)
The Isuzu corporate logo is seen at the International Car Show (salon des voitures) at Heysel, on January 22, 2008 in Brussels, Belgium. (Photo by Mark Renders/Getty Images)   (Getty Images)
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Joe Isuzu - Isuzu Pup - Island Ad   (ozmerish (YouTube))

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