Sorry, Ketchup, Americans Love Mayo More
Or, at least, our wallets do, new data shows
By Arden Dier, Newser Staff
Posted Jan 31, 2014 8:59 AM CST
This photo taken Jan. 17, 2010 shows the house mayonnaise from the Penny Cluse Cafe in Burlington, VT.   (AP Photo/Larry Crowe)

(Newser) – You put it on hot dogs, hamburgers, fries, and a whole slew of other stuff, but ketchup doesn't even come close to the king of condiments. That would be mayonnaise—$2 billion of which is sold in the US each year, compared with around $800 million of the red stuff, Euromonitor data shows, per Quartz. In fact, ketchup almost missed out on the number two spot to soy sauce, which came in at $725 million, followed by barbeque sauce at $660 million, hot sauce at $550 million, and mustard at $450 million. (If you're wondering about salsa, it was considered a dip in this case, but would have grabbed the No. 2 spot from ketchup.)

While one chef tells NBC News that mayo is "fatty—not the good fatty," the condiment's top spot doesn't necessarily show off America's love of fatty foods. Quartz points out that the low-fat mayo market has doubled since 2005 as Americans look for healthier options. Another reason for its peak position? It's in everything from tuna salad to spicy tuna rolls, plus hidden in plenty of restaurant dishes you're probably not aware of. Meanwhile, amid mayo's success, Heinz is trying to boost its ketchup sales with its first Super Bowl ad in 16 years, which Adweek has here.

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Showing 3 of 43 comments
Bundy714
Feb 2, 2014 3:39 AM CST
This article reminds me...we have a local Burger King that now want's 25 cents for a pack of ketchup. Is that a corporate thing, or just some tight wad local franchisee's idea?
fractal
Jan 31, 2014 11:36 PM CST
I am a mayo lover from way back--stuff will clog your arteries, though. Found Veganaisse at the health food store. Could not believe how good it taste, especially the chipotle flavored. It won't hold up to cooking or whipping in the blender, though.
olegar
Jan 31, 2014 10:20 PM CST
I've helped put MAYO over the top. I am and always have been addicted to the stuff. I may have to cut back before it kills me - - nah I'm gonna go on with the specialties of both my Grams - - one is a peanut butter mayo sandwiche and the other the scrambled egg, spinach on black rye slathered with mayo. Really good for breakfast.