Insurer Skips Super Bowl Ad, Will Give You $1.5M It Saved
Esurance will give $1.5M to Twitter winner
By Rob Quinn, Newser Staff
Posted Feb 3, 2014 1:15 AM CST
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(Newser) – Instead of coughing up for a Super Bowl ad, online insurance firm Esurance decided to buy the first ad after the game, and get attention by giving away the $1.5 million it saved, reports AdWeek. The company says the cash will go to one lucky Twitter user who tweets anything with the tag #EsuranceSave30 up to 36 hours after the game. The winner will be announced on Jimmy Kimmel Live on Wednesday, reports E! Online, which notes that the stunt involves the largest sum ever given away on social media.

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Feb 3, 2014 11:51 AM CST
I think its pretty brilliant marketing.
Feb 3, 2014 5:32 AM CST
OK I tweeted that hashtag. Not sure it's a very smart bet. I have to calculate the electricity the tweet consumed vs. the probability of winning.
Feb 3, 2014 4:45 AM CST
I think this is illegal in many states