This Year's Best, Worst, Super Bowl Ads
Seinfeld , Matrix revived
By Rob Quinn, Newser Staff
Posted Feb 3, 2014 1:16 AM CST
Updated Feb 3, 2014 3:04 AM CST
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(Newser) – The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by the Washington Post, AdWeek, and Variety:

  • Kia: "The Truth." Laurence Fishburne reprises his role as Morpheus from The Matrix, now a valet who offers a couple the choice of a blue key or a red key.

  • Toyota Highlander. The Muppets meet Terry Crews on a dusty road and launch into a new jingle: "We ain't got no time for boring."
  • Budweiser: "Puppy Love." This heartwarming ad about a puppy and his Clydesdale pal was a big hit even before the game, with more than 33 million pre-Super Bowl views on YouTube.
  • Chevy Silverado: "Romance." A rancher takes his bull on a little field trip—to a field full of cows.
And a couple of duds:
  • Maserati: "Now We Strike." Dramatic and well produced, "but I have no idea what the hell it has to do with cars," writes Brian Lowry at Variety.
  • Subway: "It's Crunch Time." Olympians praise sandwiches in an unexceptional ad that appears to have been created at the last minute.

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Showing 3 of 4 comments
Dave0
Feb 4, 2014 10:01 AM CST
I gotta a kick outta the Yogurt 'spill' on the guys lap/crotch, with the woman licking her lips, and thinking of all the liberal families with 10 yr old boys and girls sitting around watching this suggestive 'bj' hint. Fun for the whole family....liberal families that is....
TwoSheds
Feb 3, 2014 9:01 PM CST
I don't like advertising, so I don't care
Pragmatist
Feb 3, 2014 7:44 AM CST
The Radio Shack ad was the best.