Amazon Jacks Prime Fee to $99 Amazon.com announces $20 hike, starting next week By Arden Dier, Newser Staff Posted Mar 13, 2014 8:30 AM CDT Updated Mar 13, 2014 8:40 AM CDT 32 comments Comments This Dec. 13, 2005 file photo shows stacks of Amazon.com boxes with merchandise for shipment, at the Amazon.com fulfillment center in Fernley, Nevada. (AP Photo/Ben Margot, File) (Newser) – After a suspenseful couple of months, Amazon announced today that it will be upping its Amazon Prime fee—but, hey, it could be worse. The $79 rate will jump to $99 after the company initially announced a $40 increase was possible back in January, the Wall Street Journal reports. Existing members will pay the new fee when their annual renewal date comes around, but for those looking for a bargain, new customers can sign up for a one-year membership at the original $79 fee until next week. The Prime Fresh membership fee will stay put at $299, TechCrunch notes. Meanwhile, a separate WSJ piece adds Amazon is in negotiations to add music streaming to Prime's TV show, movie, and Kindle library.