Feds Approve 'Powdered Alcohol'
Palcohol changes website copy after official approval
By Neal Colgrass, Newser Staff
Posted Apr 20, 2014 5:17 PM CDT
   (Shutterstock)

(Newser) – As if alcohol, marijuana, caffeine, and pills of various kinds aren't enough to give Americans a buzz, the federal government has approved a new product: powdered booze, reports Gawker. Even the company behind it, Palcohol, says the US Alcohol and Tobacco Tax and Trade Bureau's approval caught it off guard. The product is now expected to hit shelves in the fall, giving consumers six just-add-water options to choose from, including straight options like vodka and mixed offerings like Cosmopolitan, reports Eater. A sampling of the company's old website copy and new (at Palcohol.com) may reflect a little legal advice:

  • Then: "We have found adding Palcohol to food is so much fun. ... Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment."
  • Now: "Can Palcohol be added to food? I suppose so. ... As Palcohol is a new product, we have yet to explore its potential of being added to food."
  • Then: "Let’s talk about the elephant in the room….snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly ... Good idea? No. It will mess you up."
  • Now: "Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it!"
The site now notes that the former "humorous and edgy verbiage about Palcohol" wasn't "meant to be our final presentation of Palcohol," and asserts that it was very clear even then that its product be used responsibly. Lehrman Beverage Law, which first reported the TTB's approval, is "absolutely astonished" that Palcohol was approved and says it "seems highly likely to raise a large number of legal issues and controversies." (In other booze news, the plant tequila is derived from could help fight obesity.)

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Showing 3 of 99 comments
Tru2form
Apr 21, 2014 9:51 PM CDT
I wonder if Palcohol will have a non-alcoholic version of this powder to be available for designated drivers at parties and such?
TwoSheds
Apr 21, 2014 6:49 PM CDT
But a representative for the federal bureau, Tom Hogue, said in an email to The Associated Press late Monday that the approvals were issued in error... According to the website for the Alcohol and Tobacco Tax and Trade Bureau, multiple varieties of Palcohol received "label approval" on April 8. Palcohol said in an email at around 5 p.m. EDT that it agreed to surrender the approvals "a few hours ago." http://www.usatoday.com/story/news/nation/2014/04/21/newser-powdered-alcohol/7960361/
CanisMaximus
Apr 21, 2014 6:02 PM CDT
This is DEFINITELY NOT directed at college students, sub-adults, and kids! Of course no principled company would offer a quick, easy way for people to use a mind-altering substance if wasn't intended for RESPONSIBLE ADULTS. Like the ones offering this to the public. Actually, if taxed and controlled, I have no problem with this. I don't drink. But I do feel this a a cynical attempt to lure in young people.