China Phone-Maker Files 'Groufie' Trademark
Huawei uses term for panoramic pic with friends
By Arden Dier, Newser Staff
Posted May 9, 2014 8:36 AM CDT
The Oscars group selfie.   (AP Photo/Ellen DeGeneres)

(Newser) – Picture the celebrity group selfie that went viral during the Oscars and you've got a variation on the next big thing—or at least what a Chinese phone maker hopes is the next big thing. Smartphone maker Huawei has filed to trademark the term "groufie," meaning a panoramic self-portrait with friends. It coincides with the launch of the company's Ascend P7 phone this week, which has an 8-megapixel front-facing camera that makes groufies easier to take, the Telegraph reports.

While a typical group selfie tends to block out scenery, location, and sometimes people, a panoramic image snapped with a front-facing camera gives more context, Huawei says. "It’s a cool technology, as far as it goes, but will any sane person take such photos with friends and call them groufies?" wonders Ishmael Daro at O Canada. The semantics may not matter: "The selfie boom is real, and it's a wonder that the smartphone producers have waited so long to jump on the bandwagon," writes Leonid Bershidsky at Bloomberg View. Other makers could get in on the action, too; it's rumored Apple will have a high-resolution front-facing camera in its upcoming iPhone 6.

View 1 more image
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
China Phone-Maker Files 'Groufie' Trademark is...
6%
2%
4%
8%
2%
78%
Show results without voting
You Might Like
Comments
Showing 3 of 6 comments
pearlybay
May 9, 2014 9:22 AM CDT
I didn't even think China knew what a patent or trademark was?
pg13
May 9, 2014 9:16 AM CDT
Somebody better hurry and trademark "Selvsie"
Crazy Horse
May 9, 2014 9:12 AM CDT
...so if I use the word "groufie" (which I never will), do I have to send them some royalties?