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Sexes Split on Web Watching Habits

Posted Feb 14, 08 8:48 AM CST in Technology 

(Newser) – Women like watching network TV on the web, while men would rather click around and watch short, funny clips, a Nielsen Online study has found. The survey, Nielsen's first major one of its kind, found women are twice as likely to go to network web sites, and men in the 18-34 age bracket were more than twice as likely as women the same age to watch user-generated media like YouTube clips.

Online-TV viewers are more likely to be loyal to one network's Web site, Nielsen said, while those watching short clips are likely to go to a lot of different user-generated sites. Nearly three-quarters of Internet users say they watch videos online, and marketing departments are eager to find out who's been watching what so they can target ads effectively.

Source Wall Street Journal

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This image released by Veoh Networks Inc., shows a view of their software Veoh TV. The site hopes to radically change how people watch video online, offering software that not only finds and plays programs...   (Associated Press)
A viewer looks at the YouTube Web site on computer screens in New York in this Aug. 17, 2006, file photo. (AP Photo/Cameron Bloch)   (Associated Press)
A Neilsen Online study has found that women prefer to watch network TV shows on the Internet, while men are more inclined to watch short video lips. (AP Photo/George Nikitin)   (Associated Press)
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