Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Yang Justifies Rejected Microsoft Bid

Says Yahoo uniquely positioned in growing online ad market

By Nick McMaster,  Newser Staff

Posted Feb 14, 2008 2:07 PM CST

(Newser) – Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its widely-known name, its monthly traffic of 500 million visitors, and its dominance of the display ad market.

“The global online advertising market is projected to grow from $45 billion in 2007 to $75 billion in 2010. And we are moving quickly to take advantage of what we see as a unique window of time in the growth—and evolution—of this market,” Yang wrote. Although it rejected Microsoft’s initial bid, many analysts are convinced that Yahoo will inevitably sell—it’s just a matter of at what price.

This combination of two file photos shows Microsoft CEO Steve Ballmer, left, and Yahoo CEO Jerry Yang.  Yahoo Inc. on Monday, Feb. 11, 2008 spurned Microsoft Corp.'s $44.6 billion takeover bid as inadequate, betting that it can elicit a higher offer from the world's largest software maker or...
This combination of two file photos shows Microsoft CEO Steve Ballmer, left, and Yahoo CEO Jerry Yang. Yahoo Inc. on Monday, Feb. 11, 2008 spurned Microsoft Corp.'s $44.6 billion takeover bid as inadequate,...   (Associated Press)
Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Yahoo is expected to release quarterly earnings Tuesday, Jan. 29, 2008. (AP Photo/Paul Sakuma, file)
Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Yahoo is expected to release quarterly earnings Tuesday, Jan. 29, 2008. (AP Photo/Paul...   (Associated Press)
Yahoo chairman Terry Semel listens to CEO Jerry Yang give a keynote address at the Consumer Electronics Show (CES) in Las Vegas, in this Monday, Jan. 7, 2008, file photo. Semel stepped down as Yahoo Inc.'s chairman Thursday, Jan. 31, 2008, surrendering his position presiding over the slumping Internet...
Yahoo chairman Terry Semel listens to CEO Jerry Yang give a keynote address at the Consumer Electronics Show (CES) in Las Vegas, in this Monday, Jan. 7, 2008, file photo. Semel stepped down as Yahoo Inc.'s...   (Associated Press)
The Yahoo logo is shown on Thursday, Feb. 14, 2008 in New York. (AP Photo/Mark Lennihan)
The Yahoo logo is shown on Thursday, Feb. 14, 2008 in New York. (AP Photo/Mark Lennihan)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Ballmer to Yahoo: That's Our Final Offer

How Yahoo Would Improve Microsoft

Ballmer Quashes Yahoo Bid Rumors; Open to Partnership

Microsoft Will Offer Search Customers Cash

Microsoft Aims for Yahoo's Search Ad Biz


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne