Hollywood is ignoring the public's desire to download films at its own peril, the Economist reports. It's no surprise that studios are sticking to their business model, especially with huge DVD profits, but the industry could reap fine earnings from downloads. Meanwhile, pirate sites like the surprisingly spiffy ZML.com are reaping the benefits.
What's more, a first-time DVD sales drop last year may signal that the DVD boom is over. And despite the hurdles—the time it takes to download a film, the preference of viewers for TV over computers—Hollywood should consider the gains of truly effortless, universal access to online video stores with endless capacity.