Crude Card Game Maker Buys Island, Doles It Out

Cards Against Humanity engages in epic stunt
By Evann Gastaldo,  Newser Staff
Posted Dec 24, 2014 5:02 PM CST
Stock image of an island.   (Shutterstock)

(Newser) – Cards Against Humanity's latest stunt: As part of its holiday fundraising campaign, it purchased a remote island in Maine and then sent certificates to 250,000 participants granting each "exclusive" license to 1 square foot of said island, the Portland Press Herald reports. On Oct. 31, the crude card game maker purchased the 6-acre Birch Island in St. George Lake for around $200,000 from a family trust and renamed it "Hawaii 2." This month, Cards Against Humanity players who had signed up for the company's "Ten Days or Whatever of Kwanzaa" campaign for $15 received their certificates, along with a note: "You may name your square foot of land. You may use the entire private island for passive, non-commercial, non-motorized recreational activities. You may tell people at parties that you own part of a private island."

It was the final one of 10 mystery gifts sent to participants over 10 days; other gifts included custom cards for the game, crude stickers, and more weird stuff. The company decided to buy the island in order to preserve a wilderness area, and the holiday campaign also raised money for charity—one dollar of every $15 spent on the campaign went to the Sunlight Foundation, a nonprofit, nonpartisan organization that promotes government transparency. Participants who are now landowners are allowed to plant a flag, supplied by Cards Against Humanity, on the square foot of the island they claim.

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