Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Wal-Mart Blog Lets Buyers Post Real Reviews

Some suppliers vexed, but site 'puts real personality out there'

By Sam Gale Rosen,  Newser Staff

Posted Mar 3, 2008 7:24 PM CST

(Newser) – Wal-Mart is letting its buyers blast or hail store products on a new blog, and do so freely—a shift for the once-strict corporate culture. Posts have so far panned Microsoft's Vista and a "Star Wars" movie, all while revealing favorite books, Bible quotes, and pets. "It puts real personality out there in a real conversation," says a Wal-Mart exec who helped make the blog.

The site, checkoutblog.com, follows Wal-Mart Web efforts that critics slammed as masked PR. “Readers can tell if people are being genuine or monitored," a store manager told the New York Times. The controlled-to-unedited evolution is typical of  companies, says one software maker: “You start with this total lockdown, suits read everything," but end up with "something that is far more authentic.”

A sign stands in front of the Wal-Mart Stores Inc. headquarters in Bentonville, Ark., in this Friday, Oct. 5, 2007 file photo. (AP Photo/April L. Brown, file)
A sign stands in front of the Wal-Mart Stores Inc. headquarters in Bentonville, Ark., in this Friday, Oct. 5, 2007 file photo. (AP Photo/April L. Brown, file)   (Associated Press)
A portion of the masthead for Check Out the Wal-Mart buyer blog which contains surprisingly unfiltered opinions of products often slammed despite being available on the shelves of the retail giant.
A portion of the masthead for "Check Out" the Wal-Mart buyer blog which contains surprisingly unfiltered opinions of products often slammed despite being available on the shelves of the retail giant.   (checkoutblog.com)
A shopper walks to her car at the Wal-Mart Stores Inc. in Brunswick, Maine, on Tuesday, Feb. 19, 2008. Wal-Mart buyers are speaking their minds in a surprisingly frank blog with official backing. (AP Photo/Pat Wellenbach)
A shopper walks to her car at the Wal-Mart Stores Inc. in Brunswick, Maine, on Tuesday, Feb. 19, 2008. Wal-Mart buyers are speaking their minds in a surprisingly frank blog with official backing. (AP...   (Associated Press)
The outside of a Wal-Mart store in Little Rock, Ark. is seen in this Dec. 26, 2007 file photo. Wal-Mart buyers are speaking their minds in a surprisingly frank blog with official backing. (AP Photo/Mike Wintroath)
The outside of a Wal-Mart store in Little Rock, Ark. is seen in this Dec. 26, 2007 file photo. Wal-Mart buyers are speaking their minds in a surprisingly frank blog with official backing. (AP Photo/Mike...   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Hillary Clinton represents Wal-Mart in Archival Footage.   (weneedhelp (YouTube))

« Prev« Prev | Next »Next »
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Emma Thompson Drops Support of Polanski

Today's Hot Topic in Syrian Blogosphere: Masturbation

How to Get Yourself Retweeted

'Hedonometer' Gauges US Mood Via Blogs, Tweets

Cheating Wives Blogs: Bragging or Therapy?


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne