Café-Loving Kids Cash In on Laptop Ads

German firm pushes screen-back billboards at universities
By Nick McMaster,  Newser Staff
Posted Mar 12, 2008 2:00 PM CDT
Katy Harper uses a wireless connection on her laptop at a Chicago cafe in this Feb. 17, 2006, file photo. (AP Photo/M. Spencer Green, File)   (Associated Press)
camera-icon View 2 more images

(Newser) – A German company has a solution for university students who spend their time in cafés and need extra cash for coffee: laptop advertisements, Der Spiegel reports. Just slap a sticker on the back of your screen and you could earn $320 for a few months of public studying. Berlin-based Smaboo has 1,200 students hawking its clients' products in 30 German cities.

"We always worked together in a café at university,” 26-year-old Christoph Magnussen says of himself and Smaboo co-founder, “and you always see that when people come in, they always look at your notebooks. We just thought, if they always look, why not put an advertisement on it?"