Taco Bell Teases 'Mystery' Menu Item

Is it the 'Quesalupa'?
By Neal Colgrass,  Newser Staff
Posted Feb 1, 2016 2:45 PM CST
Customers eat at the new Taco Bell Cantina restaurant along Milwaukee Avenue on Tuesday, Sept. 22, 2015, in Chicago, Ill.   (AP Photo/Matt Marton)
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(Newser) – Taco Bell is keeping a new food product under wraps until the Super Bowl and allowing people to order the item without knowing what it is, the LA Times reports. Brave diners can place orders at this website ($2.99 per, maximum order of five) and pick them up Saturday, two days before the rest of America can chow down. Of course, Super Bowl ads will reveal the product, but even the ads' pitchmen (like NBA player James Harden and Texas attorney Bryan Wilson) don't know what's being sold, AdWeek reports. The item is likely the "Quesalupa," a "vaguely taco-like object" that Conan O'Brien has already dubbed "case of lupus," reports Consumerist here and here. Taco Bell started testing the product 11 months ago.

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