Take Me Out to the Ballgame... at the Cineplex

Movie theaters boost lagging ticket sales with live broadcasts
By Caroline Zimmerman,  Newser User
Posted Mar 23, 2008 2:52 PM CDT
The heyday of the drive-in may be over, but companies are finding new ways to redefine what it means to go to the movies.    (Shutterstock)
camera-icon View 2 more images

(Newser) – Cineplexes are boosting stagnant sales by showing more live broadcasts, the New York Times reports. From the Metropolitan Opera to the Mets, high-def feeds are luring fans for less than the price of a live concert or ball game. "We can now replicate Carnegie Hall across the country," an exec at Screenvision said.

Film audiences rose by 1% in 2007, after stagnating in 2006 and declining the previous 3 years. Cineplexes rented out auditoriums for meetings to compensate, but the advent of digital projectors and 3-D are making live broadcasts possible. "Live simulcasts of sporting events won't displace the first week of Harry Potter, but they might displace the fifth," said the CEO of Landmark Theaters.