YouTube Will Show When, Where Clips Are Hot

New feature will help marketers direct ads
By Matt Cantor,  Newser User
Posted Mar 27, 2008 12:13 PM CDT
YouTube is giving contributors more details about who's watching their video clips and when, offering advertisers additional insights they can use to target their pitches.    (AP Photo/YouTube, file)
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(Newser) – In what could be a boon to advertisers, a new YouTube feature will allow video makers to see when and where their clips are being watched, reports the New York Times. YouTube Insight will show a map and graph representing the video’s popularity by state and over time--interesting information for casual users, but a boon to marketers hoping to better direct their ads.

If a movie trailer scores big in Texas, for example, the flick’s studio could air it on local TV.  If Pennsylvanians are watching a pro-environment clip, a political candidate could focus on the issue while stumping there. With millions of daily viewers, “YouTube has become an ad-effectiveness tool,” says a rep; in other words, it’s “the world’s largest focus group.”