Cinnabon Slammed for 'Tasteless' Carrie Fisher Tweet

It 'was genuinely meant as a tribute, but we shouldn't have posted it'
By Rob Quinn,  Newser Staff
Posted Dec 28, 2016 2:01 AM CST
In this 1977 image provided by 20th Century-Fox Film Corporation, Princess Leia, played by Carrie Fisher, records a message for help on R2-D2 in a scene from "Star Wars." The intergalactic adventure launched...   (AP Photo/20th Century-Fox Film Corporation)
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(Newser) – Cinnabon retracted a tweet and apologized Tuesday after trying to use Carrie Fisher's death to sell cinnamon buns. The company faced a backlash from the beloved star's fans after the tweet, reproduced here, which used a bun to depict Fisher's famous Princess Leia hairstyle and had the caption: "RIP Carrie Fisher, you'll always have the best buns in the galaxy." "Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it," the company said in a follow-up tweet. "We are truly sorry." CBS News notes that Cinnabon is the latest in a long line of companies accused of trying to capitalize on 2016's celebrity deaths. After Prince's death in April, Cheerios was accused of tastelessness for using a Cheerio to dot the "i" in its "Rest in peace" message. (Read more Carrie Fisher stories.)

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