(Newser) – Cinnabon retracted a tweet and apologized Tuesday after trying to use Carrie Fisher's death to sell cinnamon buns. The company faced a backlash from the beloved star's fans after the tweet, reproduced here, which used a bun to depict Fisher's famous Princess Leia hairstyle and had the caption: "RIP Carrie Fisher, you'll always have the best buns in the galaxy." "Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it," the company said in a follow-up tweet. "We are truly sorry." CBS News notes that Cinnabon is the latest in a long line of companies accused of trying to capitalize on 2016's celebrity deaths. After Prince's death in April, Cheerios was accused of tastelessness for using a Cheerio to dot the "i" in its "Rest in peace" message.