Get Out is the fastest film in the Blumhouse movie production company's portfolio to reach $100 million, hitting that mark in just 16 days (the previous record-holder was Split in 19 days), Deadline notes. The movie's director, Jordan Peele, has also claimed a milestone, reports the Wrap: He's the first African-American writer-director to make $100 million with a debut movie; the film has so far brought in a $111 million domestic take. The site notes that Peele accomplished this with just $4.5 million to work with and a cast that was bereft of A-listers, including Catherine Keener, Bradley Whitford, Allison Williams, and Black Mirror star Daniel Kaluuya.
The film, which Peele has described as a "social horror" flick, per the AP, didn't slow much in its third weekend of release, which pitted it against blockbusters like Logan and Kong: Skull Island. Vanity Fair points out Peele's feat also dismantles a long-time Hollywood belief: that a crossover film like this can't be helmed by a black actor and still be a smash at the box office. "The only thing audiences care about is whether a movie is good or not," Paul Dergarabedian, a senior media analyst for measurement company comScore, tells the AP, adding that Get Out has done so well because it's a high-quality film that both entertains and addresses issues that people want to talk about afterward. Supposedly what's next on Peele's plate: a film about "social demons."