With One Tweet, a Houston Dad's Bakery Is Saved

18-year-old daughter took to social media to save failing business after Hurricane Harvey tanked sales
By Jenn Gidman,  Newser Staff
Posted Jan 19, 2018 2:24 PM CST
Saved by a social media-savvy teen.   (Getty Images/serts)

(Newser) – A Texas high school senior figured out how to wield social media for good, and she may have saved her family's business in the process. ABC News and KTRK report on how 18-year-old Jackie Garza was fretting about how to get her dad, Trinidad Garza, not to shutter La Casa Bakery and Cafe, which he opened in Houston two years ago after a lifelong dream of owning such a place. Business had dropped drastically after Hurricane Harvey, and the elder Garza, who's in his early 70s, decided it was time to pack it in. That's when Jackie took to Twitter to see if she could drum up some support. "Hey yall my dad has a little panaderia/restaurant," she tweeted on Dec. 6, adding he was "thinking about closing but I cant let that happen." She asked people who saw her tweet to retweet it to bring in new customers.

And retweet Twitter users did, at least 67,000 times by the most recent count. Jackie says they've heard from people from all over the world who were touched by their story, and customers have been flocking to the bakery, with lines out the door. Two days after her tweet, they posted that they'd nearly run out of Trinidad homemade bread, BuzzFeed notes; business has been brisk since. Trinidad says he was "surprised" by the reaction, which has spurred Jackie to create a Twitter and Yelp page for the bakery, as well as start work on a website. She told KTRK she plans to go to college for business and restaurant management and eventually take over the bakery—which Trinidad says he knows she'll successfully do one day.

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