'Lifelike' Sony TV Wows Viewers
3mm-thick wonder trumps LCDs, plasmas — though it's tiny, and pricey
By Matt Cantor,  Newser User
Posted May 1, 2008 12:34 PM CDT
A model shows Sony Corp.'s world's first TV to go on market with an organic light-emitting diode display during a press unveiling in Tokyo Monday, Oct. 1, 2007.    (AP Photo/Yuri Kageyama)
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(Newser) – Sony’s new XEL-1 television is neither plasma nor LCD: it uses organic light-emitting diode (OLED) technology, and “its picture is so incredible, Sony should include a jaw cushion,” David Pogue writes in the New York Times. Sony is the first to sell TVs using the system, which is "like looking out a window. With the glass missing,” Pogue notes.

“The XEL-1’s picture is so colorful, vibrant, rich, lifelike, and high in contrast, you catch your breath,” Pogue writes; and it avoids pitfalls of plasma and LCD, like “blacks that aren’t quite black.” To top it all off, the screen is only 3 millimeters thick. The catch? At 11 inches, the XEL-1’s screen is “smaller than your laptop”—and it’s going for $2,500.