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Office Workers Demand Macs

Apple expects 33% growth thanks to business market

By Ambreen Ali,  Newser User

Posted May 4, 2008 6:15 PM CDT

(Newser) – The exclusive club of Mac devotees is quietly expanding from students and artists to the corporate world, BusinessWeek reports. And the change is fueled by workers, not sales calls: In fact, nearly nine in 10 recently surveyed companies admitted that Mac-loving workers are influencing computer buys. And it's contributing to a predicted 33% growth in Apple's second quarter revenue.

"Everybody told me I should get one," said one Silicon Valley CEO convinced to join the Mac club. "It's not anything to do with negative perceptions about Microsoft. It's just that Macs are cool." 

87% of 250 companies recently surveyed said they have at least some Apple computers available in the office.
87% of 250 companies recently surveyed said they have at least some Apple computers available in the office.   (Getty Images)
An unidentified customer looks at a Mac in this file photo. Employee demands caused the recent increae in corporate sales.
An unidentified customer looks at a Mac in this file photo. Employee demands caused the recent increae in corporate sales.   (AP Photo/Paul Sakuma, file)
Music is dowloaded from a computer to an iPod in this file photo. Apple revenues are expected to grow 33% in the second quarter despite an economic slowdown.
Music is dowloaded from a computer to an iPod in this file photo. Apple revenues are expected to grow 33% in the second quarter despite an economic slowdown.   (AP Photo/Jacques Brinon, file)
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