DreamWorks Jilts AMD for Intel

Major coup in battle between rival chipmakers
By Laila Weir,  Newser User
Posted Jul 8, 2008 12:29 PM CDT
The Intel logo is seen outside their Robert N. Noyce building in Santa Clara, Calif. in this July 16, 2007 file photo.   (AP Photo/Eric Risberg)
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(Newser) – In an important win over its sometimes-struggling rival, Intel has wooed away AMD client DreamWorks Animation. DreamWorks will replace its current servers and computer workstations, which use AMD chips, with new Intel-powered ones. The studio said the change will make its computing faster and help it start producing 3-D animation, reports the Wall Street Journal.

"For our artists, the impact is going to be really nothing less than monumental," said the studio’s CEO, who called two upcoming generations of Intel chips “radical game-changers” for computing. AMD has worked hard to attract animators as customers, but technical problems with one chip that caused production delays last year have resulted in financial problems for the company.