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DreamWorks Jilts AMD for Intel

Major coup in battle between rival chipmakers

By Laila Weir,  Newser User

Posted Jul 8, 2008 12:29 PM CDT
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(Newser) – In an important win over its sometimes-struggling rival, Intel has wooed away AMD client DreamWorks Animation. DreamWorks will replace its current servers and computer workstations, which use AMD chips, with new Intel-powered ones. The studio said the change will make its computing faster and help it start producing 3-D animation, reports the Wall Street Journal.

"For our artists, the impact is going to be really nothing less than monumental," said the studio’s CEO, who called two upcoming generations of Intel chips “radical game-changers” for computing. AMD has worked hard to attract animators as customers, but technical problems with one chip that caused production delays last year have resulted in financial problems for the company.

The Intel logo is seen outside their Robert N. Noyce building in Santa Clara, Calif. in this July 16, 2007 file photo.
The Intel logo is seen outside their Robert N. Noyce building in Santa Clara, Calif. in this July 16, 2007 file photo.   (AP Photo/Eric Risberg)
The Intel logo is seen in a file photo dated March 14, 2006.
The Intel logo is seen in a file photo dated March 14, 2006.   (Getty Images)
The Intel logo.
The Intel logo.   (Getty Images)
AMD's Opteron chip. AMD is hoping the new chip will help it reverse some of the embarrassing market-share losses it has endured over the past year amid a bruising battle with Intel.
AMD's Opteron chip. AMD is hoping the new chip will help it reverse some of the embarrassing market-share losses it has endured over the past year amid a bruising battle with Intel.   (AP Photo/ Advanced Micro Devices Inc., Tomas Pantin)
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Intel • DreamWorks • computer chip • AMD

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