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McCain Needs Clinton-Style Rebranding

Repub must become a fighter

By Jonas Oransky,  Newser Staff

Posted Jul 21, 2008 4:30 PM CDT

(Newser) – John McCain desperately needs a dose of the strategy that kept Hillary Clinton competitive with Barack Obama during primary season, Rich Lowry and Ramesh Ponnuru write in the National Review. McCain should adopt a “conservative version of her occasional theme of a ‘fighter for you’”—the “you” being middle-class Americans and the enemy being “lobbyists, institutions, and liberals.”

Like Clinton, McCain should paint Obama as “too inexperienced, too liberal, and as a result too risky” and himself as “experienced, in the political mainstream, and a steady hand.” And the Republican will have to "take a few calculated risks," perhaps pledging in his convention acceptance speech to serve just one term.

McCain on plane. Clinton on TV
McCain on plane. Clinton on TV   (AP Photo/Gerald Herbert)
Republican presidential candidate, Sen. John McCain, R-Ariz., waves as he boards his campaign plane at Newark Liberty International Airport in Newark, N.J., Sunday, July 20, 2008.
Republican presidential candidate, Sen. John McCain, R-Ariz., waves as he boards his campaign plane at Newark Liberty International Airport in Newark, N.J., Sunday, July 20, 2008.   (AP Photo/Carolyn Kaster)
In this June 12, 2008 file photo, Republican presidential candidate, Sen. John McCain.
In this June 12, 2008 file photo, Republican presidential candidate, Sen. John McCain.   (AP Photo/LM Otero, File)
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