McCain Needs Clinton-Style Rebranding

Repub must become a fighter
By Jonas Oransky,  Newser Staff
Posted Jul 21, 2008 4:30 PM CDT
McCain on plane. Clinton on TV   (AP Photo/Gerald Herbert)
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(Newser) – John McCain desperately needs a dose of the strategy that kept Hillary Clinton competitive with Barack Obama during primary season, Rich Lowry and Ramesh Ponnuru write in the National Review. McCain should adopt a “conservative version of her occasional theme of a ‘fighter for you’”—the “you” being middle-class Americans and the enemy being “lobbyists, institutions, and liberals.”

Like Clinton, McCain should paint Obama as “too inexperienced, too liberal, and as a result too risky” and himself as “experienced, in the political mainstream, and a steady hand.” And the Republican will have to "take a few calculated risks," perhaps pledging in his convention acceptance speech to serve just one term.