Taylor Swift Hits a 10-Figure Milestone

Singer's Eras Tour is first concert tour to hit the billion-dollar mark, per 'Pollstar'
By Newser Editors and Wire Services
Posted Dec 8, 2023 11:24 AM CST
Taylor Swift Hits a 10-Figure Milestone
Taylor Swift performs during an Eras Tour concert in Buenos Aires, Argentina, on Nov. 9.   (AP Photo/Natacha Pisarenko, File)

It's been quite the week for Taylor Swift. First, the pop star was named Time's Person of the Year. Now, Swift's Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts. Not only was Swift's landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion, with 4.35 million tickets sold across 60 tour dates, the concert trade publication found, per the AP. Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov. 17, 2022, to Nov. 15 of this year.

Representatives for the publication didn't immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold. Pollstar also found that Swift brought in approximately $200 million in merch sales, and her blockbuster film adaptation of the tour, Taylor Swift: The Eras Tour, has reportedly earned approximately $250 million in sales, making it the highest-grossing concert film of all time. According to its estimates, Pollstar predicts a big 2024 for Swift as well. The magazine projects the Eras Tour will once again reach $1 billion within its eligibility window, meaning Swift is likely to bring in more than $2 billion over the span of the tour.

Worldwide, Swift's tour was followed by Beyonce in second, Bruce Springsteen & the E Street Band in third, Coldplay in fourth, and Harry Styles in fifth, with Morgan Wallen, Ed Sheeran, Pink, The Weeknd, and Drake filling out the top 10. In North America, there was a similar top 10: Swift, followed by Beyonce, Morgan Wallen, Drake, Pink, Bruce Springsteen & the E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

story continues below

Beyond the Swift of it all, 2023 was a landmark year for concert sales: Worldwide, the top 100 tours of the year saw a 46% jump from last year, bringing in $9.17 billion compared to 2022's $6.28 billion. In North America, that number jumped from $4.77 billion last year to $6.63 billion. Last month, Apple Music named Swift its artist of the year, and Spotify has revealed she was 2023's most-streamed artist globally, raking in more than 26.1 billion streams since Jan. 1 and beating Bad Bunny's three-year record.

(More Taylor Swift stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X