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December 2, 2008 8:36:11 PM CST



Obama Needs Gut-Level Connection

Posted Sep 10, 08 1:00 PM CDT in Opinion Politics 

(Newser) – Barack Obama has lost his “gut connection” with the American people, and he’ll need a change we can believe in if he wants to get it back, Thomas Friedman writes in the New York Times. “If you as a politician connect with voters on a gut level, they will follow you anywhere and not fret about the details.” But Obama, who's gone from "cool to cold," isn’t “making the sale.”

Obama made it this far by running as “the agent of change”—the need for which Americans recognized in their guts. But John McCain has managed to move in on that turf, despite “running with the exact same policies as the party that has been in power.” And so, Friedman writes, "Obama will need to find another way to connect his ideas—clearly, crisply, and passionately."

Source New York Times

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Democratic presidential candidate Sen. Barack Obama, D-Ill. arrives for a news conference at Stebbins High School in Riverside, Ohio, Tuesday, Sept. 9, 2008.   (AP Photo/Chris Carlson)
Democratic presidential candidate Sen. Barack Obama, D-Ill., speaks during a town hall meeting at Lebanon High School in Lebanon, Va., Tuesday, Sept. 9, 2008.   (AP Photo/Chris Carlson)
Republican presidential candidate Sen., John McCain, R-Ariz., greets supporters on his way into a campaign rally in Lancaster, Pa., Tuesday, Sept. 9, 2008.   (AP Photo/Stephan Savoia)
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When you say Obama’s name today and ask people for their first impression—a quick, flash, gut, first impression—no single word or phrase or policy comes to mind. - Thomas Friedman

(Palin) is connecting at a gut level. So does McCain—and, therefore, they don’t need to give their constituents many details. - Thomas Friedman

I like much of what (Obama) has to say, especially about energy, but I don’t think people are feeling it in their guts, and I am a big believer that voters don’t listen through their ears. They listen through their stomachs. - Thomas Friedman

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