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Experts Slam Sugary Cereals

'Like eating a doughnut for breakfast'

By Peter Fearon,  Newser Staff

Posted Oct 2, 2008 2:18 AM CDT

(Newser) – Mothers who serve their children certain brands of breakfast cereal are giving them the nutritional equivalent of a glazed doughnut for breakfast, according to a new study by Consumer Reports. Researchers analyzed 27 brands of cereal for nutritional value, and rated Post's Golden Crisps and Kellogg's Honey Smacks the worst. Both cereals are more than 50% sugar, reports WebMD.

“Parents who would never give their children doughnuts for breakfast may be choosing these cereals without knowing that from a nutritional standpoint they really aren’t much better,” said a spokeswoman for the study. Cheerios, Kix and Life were rated among the most nutritious cereals in the study.

Boxes of breakfast cereal on display at a Costco. Cheerios was rated by Consumer Reports as one of the most nutritious cereals of 27 tested.
Boxes of breakfast cereal on display at a Costco. Cheerios was rated by "Consumer Reports" as one of the most nutritious cereals of 27 tested.   (AP Photo/Paul Sakuma)
Five-year-old Taylor Yost stands on her chair  to pour milkfrom a  container. New research shows some popular breakfast cereals are up to 50% sugar.
Five-year-old Taylor Yost stands on her chair to pour milkfrom a container. New research shows some popular breakfast cereals are up to 50% sugar.   (AP Photo/Keith Srakocic)
A new Consumer Reports study found that some breakfast cereals are up to 50% sugar and have the nutritional value of a glazed doughnut.
A new Consumer Reports study found that some breakfast cereals are up to 50% sugar and have the nutritional value of a glazed doughnut.   (Getty Images)
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