Experts Slam Sugary Cereals

'Like eating a doughnut for breakfast'
By Peter Fearon,  Newser Staff
Posted Oct 2, 2008 2:18 AM CDT
Boxes of breakfast cereal on display at a Costco. Cheerios was rated by "Consumer Reports" as one of the most nutritious cereals of 27 tested.   (AP Photo/Paul Sakuma)
camera-icon View 2 more images

(Newser) – Mothers who serve their children certain brands of breakfast cereal are giving them the nutritional equivalent of a glazed doughnut for breakfast, according to a new study by Consumer Reports. Researchers analyzed 27 brands of cereal for nutritional value, and rated Post's Golden Crisps and Kellogg's Honey Smacks the worst. Both cereals are more than 50% sugar, reports WebMD.

“Parents who would never give their children doughnuts for breakfast may be choosing these cereals without knowing that from a nutritional standpoint they really aren’t much better,” said a spokeswoman for the study. Cheerios, Kix and Life were rated among the most nutritious cereals in the study.