Twitter Tries to Get Real, Trades In CEO

It involves whining about a sandwich

(NEWSER) - How to be an ace tweeter? Megan Garber at the Atlantic pores over a new study and starts her lesson with what not to do. This would be "The Most Annoying Tweet Imaginable":

• "BREAKING: Last week I had a #sandwich that was SO HORRIBLE, it made me want to #scream. Seriously, why can't they make better #sandwiches?"

That's what one company suing an ex-worker thinks

(NEWSER) - Do a company's Twitter followers belong to the firm, or to the employee doing the tweeting—and how much is each follower worth? The questions are at the heart of a lawsuit in South Carolina, report AP and the New York Times : An online tech review firm is suing a former employee who ran a company Twitter account. When Noah Kravitz left PhoneDog, he changed the name on the account and kept its 17,000 followers. The company says Kravitz owes it $2.50 per follower over 8 months, amounting to $340,000. More»

It's not a great time to ask customers to tweet 'luxury' suggestions

(NEWSER) - It’s been a rough stretch for Qantas. First, the Australian airline abruptly stranded customers around the world amid a contract fight with its unions; then those talks collapsed entirely; this week, the firm ticked off customers again with a contest on Twitter . It asked people to tweet their “dream luxury in-flight experience,” and customers were happy to oblige, Reuters reports. One wrote that luxury was “more than 3mins notice that the whole airline is on strike." More»

Ex-boss never changed account password

(NEWSER) - If you’re going to fire the guy who ghostwrites your tweets, it’s probably best to change your password. Otherwise, that fired employee might just log in to your account to take his revenge. That’s what appears to have happened to one Mark Davidson, an "Internet sales & marketing professional" who recently sacked one of three ghostwriters. An ex-employee has been writing tweet after tweet ridiculing his former boss , Mediabistro notes. More»

Guess what? A lot of them should be followed by the general public

(NEWSER) - The US Army has some rules for social media use—but even if you’re not a soldier, you might do well to adhere to some of those rules. From the Atlantic Wire :

• On Facebook: DO “spell check every post prior to posting; the Army’s reputation is at stake.”
• On Facebook: DON’T “use social media (teen) language in professional posts (ex: i wanna b ur bff 2day & 4evr)."