Ice cream chain's model 'is no longer viable,' says expert
(NEWSER) - You may have let out a nostalgic, "Awwww" when you heard the news that ice cream chain Friendly's filed for Chapter 11 bankruptcy protection this morning. "Oh, that's so sad. I love Friendly's," says one mother whose kids enjoy the same Fribble concoctions she did as a child. Since opening 75 years ago, the restaurant has created a lot of feel-good memories ("Ah! The watermelon slice!" says another former customer whose grandmother used to take her), but that may not be enough to keep it alive. More»