Cuppa Joe Could Shrink Your C-Cup

Cutting-edge ads seek to reach younger women

(NEWSER) - Just because breast cancer is serious, does that mean PSAs have to be? "Save the boob" is the tag line on one irreverent video in a campaign for breast cancer awareness that's drawing fans—and furious complaints. Designers of the public service announcements aim to grab the attention younger women, and encourage them to do breast self-exams. One ad shows a well-endowed bikini babe sashaying past salivating onlookers. Another shows women "pledging allegiance" to their "girls, hooters, tatas and chichis." More»

(NEWSER) - Facebook executives have again bungled rules banning breasts on the site, this time concerning cancer surgery. Facebook bans "sexual content" and bounced photos a cancer patient posted of her mastectomy scars to educate other women. After a torrent of complaints a Facebook spokeswoman admitted: "We made a mistake," and encouraged the woman to repost. Still an ongoing debate are breast-feeding photos. Facebook relented a tad on that ban and allowed "discrete" shots after complaints. More»

Caffeine can improve sports ability by 5%

(NEWSER) - If Alex Rodriguez had only known. Caffeine is a performance-enhancer that helps athletes go longer and faster, and isn’t a banned substance. Caffeine works by turning fat into extra fuel, releasing calcium stored in muscles, and numbing the brain’s sense of exhaustion. The triple whammy improves performance by an average 5%—up to 25% in the lab—the New York Times reports. More»

3-5 cups per day seen to reduce chance of Alzheimer's by up to 65%: study

(NEWSER) - Researchers don’t quite know why, but a new study suggests that moderate coffee intake dramatically reduces the likelihood of Alzheimer’s disease, AFP reports. A 20-year Finnish study of 1,409 subjects shows middle-aged people who drink 3-5 cups a day are 60% to 65% less likely to contract the disease later in life. More»

Drinking 3+ cups of strong joe triples chances of hearing or seeing things: study

(NEWSER) - People with high caffeine intake are three times more likely to experience hallucinations, including voices, visions, and ghosts, LiveScience reports. A study found that subjects who consumed three cups of brewed coffee, or seven of instant, were more prone to freaking out than their temperate brethren. Researchers think caffeine’s enhancing effect on the body’s stress response could be to blame. More»