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Judge Gives Bratz Doll Line to Rival Mattel

Since MGA founder invented Barbie competitor while on payroll, Mattel owns it

By Drew Nelles,  Newser Staff

Posted Dec 4, 2008 3:15 PM CST

(Newser) – Barbie maker Mattel landed a game-changing blow yesterday against the manufacturer of the hugely popular Bratz dolls, the Los Angeles Times reports. A federal judge ruled Mattel is the legal owner of the line and forbade rival MGA from selling Bratz products. The creator of Bratz was found in July to have been under contract to Mattel when he thought up the dolls; MGA's CEO plans to appeal yesterday's decision.

No more Bratz—known for their skimpy clothing and trademark pouts—could mean the end of the family-owned MGA, which has already laid off 70 workers due to the lawsuit; in its July finding, the jury also awarded Mattel $100 million in damages. “I don’t want to even think about that right now,” Isaac Larian said.

A judge ruled that Mattel is the legal owner of its rival MGA 's line of Bratz dolls, since the toys' creator invented them while working at Mattel under an exclusivity contract.
A judge ruled that Mattel is the legal owner of its rival MGA 's line of Bratz dolls, since the toys' creator invented them while working at Mattel under an exclusivity contract.   (©Picklepud)
The Bratz brand had bred everything from toys to video games to a movie.
The Bratz brand had bred everything from toys to video games to a movie.   (AP Photo/MGA Entertainment)
Bratz Forever Diamondz dolls are displayed in this Oct. 4, 2006 file photo in New York.
Bratz Forever Diamondz dolls are displayed in this Oct. 4, 2006 file photo in New York.   (AP Photo/Mark Lennihan, File)
Toy giant Mattel touted its win after a federal judge banned rival MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.
Toy giant Mattel touted its win after a federal judge banned rival MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
Michael_CT
Dec 5, 2008 3:25 AM CST
Hopefully this means the end of the slut dolls.
 

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