Bratz

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Billionaire's $890M Offer for Toys R Us Reportedly Too Low

Isaac Larian's bid is rejected

(Newser) - Isaac Larian's plan to save Toys R Us has ended in defeat. The billionaire CEO of Bratz doll-maker MGA Entertainment had hoped to scoop up 200 of the 735 Toys R Us locations in the US and almost all of those in Canada, which number less than 100. But... More »

They Need $1B to Save Toys R Us, Have $200M Already

Isaac Larian, the CEO behind Bratz Dolls, has an ambitious plan

(Newser) - Toy company executive Isaac Larian says he and other unnamed investors have pledged a total of $200 million in financing and hope to raise four more times that amount in crowdfunding in order to bid for up to 400 of the Toys R Us stores being liquidated in bankruptcy. The... More »

When Girls' Dolls 'Leaned In,' and Why It's All a 'Sham'

Closer look at intellectual property war between Barbie and Bratz reveals much deeper stuff

(Newser) - Barbie dolls have dominated the toy landscape for girls since their 1959 intro—which made it a big deal when Bratz dolls hit the scene in 2001 and started stealing market share, spurring a years-long legal war between Barbie maker Mattel and Bratz creator MGA, a Mattel competitor. As Jill... More »

Lady Gaga Wins Round 1 in Bratz War

Judge won't order her to approve dolls in her likeness

(Newser) - Bad news, parents: This Christmas, you will probably not be able to put a Lady Gaga Bratz doll under the tree for your little one. A judge sided with Gaga in a dispute with MGA Entertainment, which makes the popular dolls , the New York Daily News reports. MGA says it... More »

Mattel Out $310M After Losing Bratz Spat

MGA awarded damages, legal fees

(Newser) - The final bell has been rung in the long-running Mattel-MGA Entertainment court battle over Bratz—and Barbie's makers have taken a hell of a beating. A federal judge has ordered Mattel to pay MGA, the makers of Bratz dolls, a total of $310 million in punitive damages and lawyers... More »

Court Stunner: Bratz Dolls Beat Barbie

Mattel must pay millions to rival doll maker

(Newser) - A long-fought court battle between the makers of Bratz and Barbie has been decided—and Bratz are the surprise victors, the Los Angeles Times reports. The federal jury said Bratz maker MGA Entertainment had neither infringed on Mattel’s copyright nor stolen trade secrets, and that Mattel doesn’t own... More »

Mattel Plans Edgier Barbie

Company aims to win back tweens by bringing Barbie back to fashion world

(Newser) - Barbie turns 50 next year and Mattel plans some big changes for the perpetual teenager, the Wall Street Journal reports. The company has been steadily losing girls aged 8 and over to video games, iPods, and racier rival dolls like the now-vanquished Bratz and the Hannah Montana line. The toy... More »

Judge Gives Bratz Doll Line to Rival Mattel

Since MGA founder invented Barbie competitor while on payroll, Mattel owns it

(Newser) - Barbie maker Mattel landed a game-changing blow yesterday against the manufacturer of the hugely popular Bratz dolls, the Los Angeles Times reports. A federal judge ruled Mattel is the legal owner of the line and forbade rival MGA from selling Bratz products. The creator of Bratz was found in July... More »

Bratz Dolls Must Pay Barbie $100M in Copyright Suit

(Newser) - Barbie will get $100 million from her saucier cousins, the Bratz dolls, for copyright infringement, the AP reports. A federal jury ordered Bratz maker MGA to pay Mattel the sum, but it did not award punitive damages and gave Mattel only a fraction of what it sought. Last month, the... More »

Barbie Beats Bratz in Court Battle

Jury finds designer invented Bratz dolls on Mattel payroll

(Newser) - Barbie doll creator Mattel has won a bitter courtroom battle against rival MGA Entertainment, which sells the edgier Bratz dolls. A jury found that Bratz designer Carter Byant conceived the pouty-lipped dolls while on Mattel's payroll, and that MGA secretly plotted with him to steal the billion-dollar idea, reports the... More »

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