For those who are sick of shelling out to send Facebook friends cupcake icons and virtual champagne bottles for occasions, the startup Give Real has the answer. Through their site (or via a Facebook app), you can buy a friend credits redeemable at nearly any bar or restaurant in America. TechCrunch reviews the new system.
The setup is a bit cumbersome—both you and your friend have to enter your credit card information—but once the system has your info, things should flow smoothly. Why go through that hassle? The company's founders think people will like knowing that their friends have to use the money for something fun.