Apple to Quit Macworld Expo

Jobs won't be giving keynote address for company's last appearance next month

By Rob Quinn,  Newser Staff

Posted Dec 17, 2008 3:58 AM CST

(Newser) – Apple shocked observers by announcing yesterday that its appearance at next month's Macworld Expo will be its last, Marketwatch reports. CEO Steve Jobs will not be giving a final keynote address at the San Francisco industry gathering where he has traditionally unveiled new products. The company's stock dived 5% following the news amid rumors about its significance.

A statement from Apple said trade shows have never been a big part of its business. Some experts speculated that the move could mean Jobs' health is failing, however, or that an internal power play is afoot. "Apple could have dismissed a lot of rumors by having him give the final keynote and opted not to," said an analyst.

Apple Inc. CEO Steve Jobs applauds employees during his keynote address at a MacWorld conference in San Francisco.
Apple Inc. CEO Steve Jobs applauds employees during his keynote address at a MacWorld conference in San Francisco.   (AP Photo/Paul Sakuma, File)
Apple CEO Steve Jobs is silhouetted in front of a projected image of the new MacBook Air during his keynote address at the MacWorld Conference in San Francisco early this year.
Apple CEO Steve Jobs is silhouetted in front of a projected image of the new MacBook Air during his keynote address at the MacWorld Conference in San Francisco early this year.   (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs introduces the Macbook Air during the keynote address at the Apple MacWorld Conference in San Francisco last January.
Apple CEO Steve Jobs introduces the Macbook Air during the keynote address at the Apple MacWorld Conference in San Francisco last January.   (AP Photo/Jeff Chiu )
Apple CEO Steve Jobs gestures during his keynote speech at the MacWorld Conference in San Francisco in January.
Apple CEO Steve Jobs gestures during his keynote speech at the MacWorld Conference in San Francisco in January.   (AP Photo/Paul Sakuma, File)
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