Barack Obama and his various Internet organs are hawking everything from civic engagement and disaster relief to coffee mugs and fleece scarves, causing fatigue among supporters, Politico reports. And while some are just tired of incessant emails from the likes of David Plouffe, watchers are concerned about how the president-elect will use his revolutionary online presence once in office. “So far, there's been an aimless wander,” one says.
The money isn’t rolling in like it used to, either, as Obama seeks contributions for his campaign fund, transition project, and the DNC. The approach is “somewhat disjointed,” one strategist says. Another issue is the questionable legality of using the campaign’s email list once in office. But once “WhiteHouse.gov is operational,” the strategist notes, things could settle down and begin to resemble the campaign’s savvy use of the web.