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Burger King Markets Meaty Perfume

Fragrance billed as 'scent of seduction' with a hint of burger

By Rob Quinn,  Newser Staff

Posted Dec 19, 2008 2:22 PM CST

(Newser) – Burger King has unveiled a men's body spray designed to make burger lovers swoon, the BBC reports. The company says the Flame fragrance smells like "the scent of seduction, with a hint of flame-broiled meat." A website for the perfume features various "romantic" images—including the Burger King king himself reclined almost naked on a bearskin rug.

'The King' reclines in front of a fire with a bottle of 'Flame' pictured front.
'The King' reclines in front of a fire with a bottle of 'Flame' pictured front.   (Burger King)
Burger King has released a body spray it claims smells like flame-broiled meat.
Burger King has released a body spray it claims smells like flame-broiled meat.   (Flickr)
Customers try out a  Whopper hamburger after the first Tokyo Burger King store officially opened in Shinjuku shopping and business district,  Friday, June 8, 2007.
Customers try out a Whopper hamburger after the first Tokyo Burger King store officially opened in Shinjuku shopping and business district, Friday, June 8, 2007.   (AP Photo/Koji Sasahara)
In this photo provided by Burger King Corp., the Burger King, left, unveils a wax figure of himself, Thursday, Dec. 6, 2007, in New York, to celebrate 50 years of the Whopper sandwich.
In this photo provided by Burger King Corp., the Burger "King," left, unveils a wax figure of himself, Thursday, Dec. 6, 2007, in New York, to celebrate 50 years of the Whopper sandwich.   (AP Photo)
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