Burger King Markets Meaty Perfume

Fragrance billed as 'scent of seduction' with a hint of burger
By Rob Quinn,  Newser Staff
Posted Dec 19, 2008 2:22 PM CST
'The King' reclines in front of a fire with a bottle of 'Flame' pictured front.   (Burger King)
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(Newser) – Burger King has unveiled a men's body spray designed to make burger lovers swoon, the BBC reports. The company says the Flame fragrance smells like "the scent of seduction, with a hint of flame-broiled meat." A website for the perfume features various "romantic" images—including the Burger King king himself reclined almost naked on a bearskin rug.