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Men's Spring Fashion Looks on Bright Side

Designers hope colorful offerings will keep men shopping

By Amelia Atlas,  Newser User

Posted Feb 4, 2009 4:17 PM CST

(Newser) – Men better get used to wearing pink, or at least orange, as menswear designers are hoping that a splash of color will get reluctant shoppers to open their wallets. Retailers are pushing bold shades for the spring season, the Wall Street Journal reports, and even labels that have emphasized traditional, muted tones are jumping on the bandwagon. "It's one of the key trends for us," said one fashion director.

While some worry that turquoise and coral aren't in keeping with the country's somber mood, retailers are hoping that the fresh look will jolt men into playing along. They're "out of options to try to get the customer to shop, so they have to be bold," says a retail specialist. Not everyone's sold. "I don't think in bad times men are going to buy the most outrageous, colorful items," noted another one fashion expert.

A model wears an outfit by Jil Sander, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Saturday, June 21, 2008
A model wears an outfit by Jil Sander, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Saturday, June 21, 2008   (AP Photo/Alberto Pellaschiar)
A model wears an outfit by Jil Sander, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Saturday, June 21, 2008
A model wears an outfit by Jil Sander, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Saturday, June 21, 2008   (AP Photo/Alberto Pellaschiar)
Macy's plans to offer its private-label men's polo in 24 bright colors in all of its stores.
Macy's plans to offer its private-label men's polo in 24 bright colors in all of its stores.   (AP Photo/Paul Sakuma, file)
A model wears an outfit by Calvin Klein, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Tuesday, June 24, 2008.
A model wears an outfit by Calvin Klein, as part of the men's Spring/Summer 2009 fashion collection, at Milan fashion week, in Milan, Italy, Tuesday, June 24, 2008.   (AP Photo/Alberto Pellaschiar)
A model wears a creation as part of the Calvin Klein Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Tuesday, June 26, 2007.
A model wears a creation as part of the Calvin Klein Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Tuesday, June 26, 2007.   (AP Photo/Antonio Calanni)
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Scenes from Jil Sander Spring/Summer 2009 Menswear Show in Milan.   (YouTube)

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COMMENTS
Showing 3 of 3 comments
riffran
Feb 6, 2009 4:01 AM CST
not only no but hell no....no manscarra, no bromances, no manginas, no melon colored leisure suits, no banana britches, and what the hell was picture two wearing...egads.......
Guest
Feb 5, 2009 3:47 AM CST
Wouldn't mind seeing some men's clothing that is less drab and appalling. Their selection of colours is a bit ick, though.
Guest
Feb 4, 2009 10:06 PM CST
Over my dead body.

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