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Wrigley Gum Drops Brown Ads

Singer suspended 'until the matter is resolved'

By Clay Dillow, Newser Staff

Posted Feb 10, 2009 10:04 AM CST

(Newser) – Wrigley has dropped Chris Brown from its Doublemint ad campaign—"until the matter is resolved"—following the R&B singer's alleged explosive confrontation with girlfriend Rihanna. His song, "Forever," was used in the ads. The BBC also notes that his involvement in the Milk Mustache campaign will end as planned this week, though a spokesman said they were "taking the allegations against Chris Brown very seriously."

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In this Nov. 23, 2008 file photo, Chris Brown accepts the artist of the year award at the American Music Awards in Los Angeles. (AP Photo/Matt Sayles, file)

In a Dec. 12, 2008 file photo singers Rihanna and Chris Brown perform at Madison Square Garden in New York. Rihanna and Brown were last minute absences at the Grammy Awards Sunday Feb. 8, 2009. (AP Photo/Evan Agostini/file)

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We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens.
- A spokesman for the milk advertising campaign involving singer Chris Brown

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Wrigley Gum Drops Brown Ads