CNBC Ratings Dip After Stewart Smackdown

Last week's figures suggest Daily Show skewering turning viewers off CNBC
By Rob Quinn,  Newser Staff
Posted Mar 14, 2009 7:19 AM CDT

(Newser) – Early signs suggest that Jon Stewart may have put a ding in CNBC's ratings, Portfolio reports. Viewership of CNBC's Business Day programming block was down 11% for the first 3 days after Stewart's assault on the network began, although Jim Cramer’s Mad Money pulled somewhat healthier figures outside the 25-54 demographic—suggesting some college-age Stewart fans tuned in to see what all the fuss was about.