CNBC Ratings Dip After Stewart Smackdown

Last week's figures suggest Daily Show skewering turning viewers off CNBC

By Rob Quinn,  Newser Staff

Posted Mar 14, 2009 7:19 AM CDT

(Newser) – Early signs suggest that Jon Stewart may have put a ding in CNBC's ratings, Portfolio reports. Viewership of CNBC's Business Day programming block was down 11% for the first 3 days after Stewart's assault on the network began, although Jim Cramer’s Mad Money pulled somewhat healthier figures outside the 25-54 demographic—suggesting some college-age Stewart fans tuned in to see what all the fuss was about.

 

Jim Cramer, left, host of "Mad Money" on CNBC, talks with Jon Stewart during an appearance on "The Daily Show with Jon Stewart" Thursday, March 12, 2009 in New York.   (AP Photo/Jason DeCrow)
Jim Cramer, host of the "Mad Money" show on CNBC, makes an appearance on "The Daily Show with Jon Stewart" Thursday, March 12, 2009 in New York.   (AP Photo/Jason DeCrow)
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CNN reports on the Jon Stewart-Jim Cramer feud.   (CNN Video)

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