CNBC Ratings Dip After Stewart Smackdown
Last week's figures suggest Daily Show skewering turning viewers off CNBC
By Rob Quinn, Newser Staff
Posted Mar 14, 2009 7:19 AM CDT
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(Newser) – Early signs suggest that Jon Stewart may have put a ding in CNBC's ratings, Portfolio reports. Viewership of CNBC's Business Day programming block was down 11% for the first 3 days after Stewart's assault on the network began, although Jim Cramer’s Mad Money pulled somewhat healthier figures outside the 25-54 demographic—suggesting some college-age Stewart fans tuned in to see what all the fuss was about.


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Showing 3 of 5 comments
Mar 15, 2009 8:16 AM CDT
Does anyone else find it ironic that Jon Stewart was recently rated the most trusted name in news?
Mar 14, 2009 7:04 AM CDT
"$50,000 a year translates into about $600 a week" What are you smoking?
Mar 14, 2009 4:30 AM CDT
PaleRider, that is classic ad populum fallacy